JOKER AG is  a toy company that was founded in 1979 to distribute the famous MATCHBOX® cars in Switzerland. Soon, JOKER became the partner of many other toy brands, such as Barbie, Carrera and Fleischmann. One of the biggest successes of JOKER was the invention of SLIMY, a slime substance that kids have loved since 1985.

Today, JOKER AG sells its products in over 70 countries and has offices in Switzerland, Germany, Hong Kong and China.

In 2025 Cra-Z-Art, a division of LaRose Industries, has purchased Joker AG, creating the world’s largest multi-compound manufacturer.  JOKER AG’s brands, have joined Softee Dough, Cra-Z-Sand, and Modelite on the shelves. Cra-Z-Art already manufactures and markets Cra-Z-Slimy.

JOKER AG continuous development of new compounds, is reinforcing its leading position in the toy industry by offering high-quality, safe and exciting products for kids of all ages.